Both cameras use a large medium-format sensor, but they are built for different people. The Fujifilm GFX 100RF is a compact fixed-lens camera for carrying everywhere, while the Hasselblad X2D 100C is an interchangeable-lens body with a refined, minimal design and lenses that have leaf shutters built in.

Two Takes On Large Sensors
The GFX 100RF puts a wide lens on a slim body and aims at street, travel and documentary work. The X2D 100C is a mirrorless body for the XCD lens system, with a clean Scandinavian design, a small number of controls and a focus on image quality and tonal rendering. Hasselblad uses its own color science and a software package called Phocus for processing, while Fujifilm offers its film simulations in the camera.
Side By Side
| Area | GFX 100RF | X2D 100C |
|---|---|---|
| Lens | Fixed | Interchangeable XCD lenses |
| Style | Compact, dial-driven | Minimal, refined |
| Look | Fujifilm film simulations | Hasselblad color rendering |
| Shutter | Handled by the camera | Leaf shutter in each lens |
Details such as weight, burst speed, storage and video formats change between model years and firmware, so confirm them on the makers’ official pages.
How To Weigh The Choice
- Lens freedom: the X2D 100C lets you swap between several focal lengths; the 100RF does not.
- Portability: the 100RF is much easier to carry all day and to use in casual settings.
- Flash work: leaf shutters in XCD lenses are known for working with flash at fast shutter speeds, which helps portrait and fashion photographers.
- Ecosystem: Fujifilm has a wide range of GFX lenses and a larger user community; Hasselblad has a smaller, more focused lineup.
- Workflow: consider whether you prefer in-camera looks or a more neutral file for your own editing.
Who Fits Where
If you want a single camera for walks, trips and quiet street work, the 100RF is more natural. If you shoot portraits, still life or landscapes with a fixed plan and enjoy a considered, slower process, the X2D 100C fits better. The two share a large-sensor look with shallow depth of field and fine detail, so image character alone may not separate them. Handling and lens choice will.
Try to handle both in person. Weight, grip and menu design are personal, and a short session often tells you more than a table can.
FAQ
Which has more lens choice?
The X2D 100C accepts interchangeable lenses, so it wins on flexibility. The GFX 100RF has one built-in lens.
Which is easier for a beginner?
The 100RF is simpler because it has fewer choices to make, though both rely on large files that need a capable computer.
The Short Version
Choose the GFX 100RF for a portable, one-lens medium-format camera. Choose the Hasselblad X2D 100C for a lens system with built-in leaf shutters and a minimal design. Confirm specifications with each maker before you decide.