A good client questionnaire is a short form, sent after booking, that tells you what the client wants, who will be in the photos and what could go wrong on the day. It saves time, sets expectations and helps you arrive with a plan. Aim for about ten to fifteen questions that take five minutes to answer.
Decide What You Need to Know
Before you write a single question, list the details that affect your work. Everything on the form should help you plan, light, pose or deliver. If an answer will not change what you do, leave the question out.
- Contact details and the best way to reach the client on the day.
- Session type, date, time and location.
- How the photos will be used, such as prints, a website or social posts.
- The people involved, including names and any relationships you should know about.
Question Ideas by Category
| Category | Sample question |
|---|---|
| Goals | What do you hope to do with these photos? |
| Style | Which of my images do you like most, and why? |
| Comfort | Is there anything about being photographed that makes you nervous? |
| Details | Are there any must-have shots or people? |
| Logistics | Is there parking, a gate code or a quiet entrance? |
| Wardrobe | What will each person wear, and what colors? |
Steps to Build the Form
- Write the questions. Use plain language and keep each one to a single idea.
- Mix question types. Use short answers for names and times, multiple choice for style, and one or two open boxes for stories.
- Choose a tool. A free form builder, your booking software or a shared document all work. Pick whichever you will check every time.
- Add a welcome note. Tell clients why you ask and how long it takes.
- Set a deadline. Ask for answers a week before the session so you have time to plan.
- Test it on your phone. Most clients will fill it in on a small screen, so make sure it is easy to read.
Use the Answers
- Turn the answers into a one-page shot list for the session.
- Pick locations and lighting based on what the client shared about style and comfort.
- Mention one of their answers during the shoot. It shows you listened and helps people relax.
- Store the form with the job file so you can look back when a client returns.
Keep It Private and Brief
Only ask for personal information you really need, and tell clients how you will store it. Avoid very long forms, since people may skip them or answer in a hurry. If you work with families or events, one form for the main contact is often enough. Update the questions every few months based on what you wish you had known.
FAQ
When should I send the questionnaire?
Send it right after the booking is confirmed, with a reminder a few days before the deadline. This gives clients time to think about their answers.
How long should it be?
Ten to fifteen questions is a good general range. Add more only for complex jobs such as weddings or commercial work.
The Short Version
Build a short questionnaire around goals, style, people, logistics and comfort, send it after booking, and turn the answers into a simple plan. Keep it easy to complete on a phone and look it over regularly so it improves with each session.
