Each year, approximately 1.8 billion people make purchases online. Making your online store successful will require you to focus on constantly reinventing and optimizing the way you engage with consumers. The average consumer has tons of different online stores they can use. Creating a competitive edge in the world of eCommerce will not be easy.
Ignoring the need for this competitive edge can result in your online business venture failing after a short time in operation. Are you looking for ways to make your eCommerce store more competitive? If so, check out the great tips below.
Invest in Great Product Packaging
Setting the products you sell apart from a competitor is complex. One of the main things you need to assess when attempting to create a competitive edge is your product packaging. If your existing packaging is bland or lacks branding, it is time to make a change. Ideally, you want your product packaging to tell a story to consumers.
Not only will your packaging need to feature engaging text, but you also need to be mindful of the branding it has. Product packaging that prominently features your logo and brand colors will make an impact on customers. If you are struggling to come up with packaging design, seek out help from Deepking Labels. With their assistance, you can get the packaging that is both appealing and affordable.
Audit and Optimize Your Website
The first opportunity you have to make an impression on consumers is with your eCommerce website design. Popular platforms like WooCommerce make it easy for entrepreneurs to make appealing and functional websites. The older your WooCommerce store gets, the higher the need will become for modern updates. When reviewing your website, you need to make sure it has certain features like responsive design, chatbots, and appealing images.
Google considers many different factors when ranking websites on a search engine results page. One of the first things Google bots check about your WooCommerce website is the speed and performance. You can improve both of these factors by doing things like:
- Implement a Content Delivery Network- A content delivery network (CDN) is designed to make the digital delivery of information to a consumer fast and reliable. With a CDN, you can save a copy of your website to provide to visitors quickly. By improving your website computing speed, you can get the attention of popular search engines like Google.
- Assess Image File Sizes- Having visually-stunning photos on your WooCommerce store can help you engage with visitors. However, you need to make sure these images are not causing your website to slow down. Companies like TinyPNG provide entrepreneurs with tools that allow them to both resize and compress image files.
- Choosing the Best Hosting Provider- If you are like most online business owners, you had to cut a few corners to get your WooCommerce venture off the ground. This usually means choosing the cheapest web hosting provider. If your website is slow and you can’t figure out why it may be time to change hosting providers.
Offer Better Online Support
In most cases, a consumer will have questions about the products/services your business has. Making sure these interested consumers can get the answers they seek at any time of day is crucial. You and your team will not always be around to answer these questions, which is why investing in chatbot software is so important.
This software uses the power of artificial intelligence and information uploaded by your business to answer frequently asked questions from consumers. Not only will this software help you provide better online support, but it can also create high-value sales leads. When setting up chatbots, you are allowed to create calls to action that help to move interested consumers to the next part of your sales funnel. If you are unsure about how to craft great calls to action, working with marketing professionals is a must.
Advertise Your Website on Social Media
The more traffic you can drive to your eCommerce website, the easier it will be to increase your bottom line. Engaging with the millions of people who use social media websites like Twitter, Facebook and Instagram can help you increase the traffic to your website. Investing in paid social media ads that highlight the products your business sells is a great way to get consumers interested in what you offer.
Start Creating a Competitive Edge Today!
By using the tips mentioned in this article, you can make your eCommerce website more competitive. The time and work invested in optimizing your website will pay off in the long run.