As an Airbnb host, it’s not enough to be able to create your listing on the app. It’s also important to be able to market your place to the right customers so that you are actually earning from your rental.
If you don’t work on ways to attract your guests, your rental is only going to sit empty and you might be losing money in the process. On that note, below are seven simple ways you can attract more guests for your Airbnb rental:
1. Make Your Place Comfortable
The first thing you need to work on is the Airbnb rental you’re managing yourself first. If your Airbnb rental isn’t great, then no one would want to book the place again.
Here are some things you can improve upon to make your Airbnb more comfortable:
Bedroom
Most of the time, it is the bedroom that will be used the most when guests are staying in your rental. Thus, it should be taken care of the most.
According to Maid Sailors, an Airbnb turnover service provider, invest in high-quality pillows and blankets to make sure that you make the beds comfortable and warm.
Local Inspiration
If your rental has frequent foreign guests, then you should try and incorporate something locally-inspired in your rental. That way, your guests would appreciate being brought into a different world with your Airbnb.
Mood Lighting
Lighting can change the atmosphere of a space. Make sure that you incorporate as much natural light possible so that your space is inviting to guests.
2. Update Outdoor Living Spaces
For a lot of Airbnb rentals, the outdoor part of the rental is something that they may neglect. However, these are important in creating that first impression for your guests.
Get some decor up in place to liven up your outdoors and add some much-needed lighting as well, especially for the darker areas of the space.
If you neglect it, then it may get mentioned in your reviews so it’s better to be safe than sorry.
3. Create Special Offers for Your Guest
The best way you can get and attract more customers is by tapping into the network of your previous guests. Tell them that if your guest invites someone else to book your room, you can offer them a discount next time they stay in your rental as long as the guest says who recommended you.
That way, not only will you get a new customer, but you are also encouraging a previous customer to come back and rent your space again.
4. Post Captivating Photos of the Interior
When creating your Airbnb listing, make sure that your photos are well-lit and attractive because these are the things that potential guests are looking at.
Aside from making sure that your photos are well-lit, make sure that you cover all the important rooms in your rental. For any key features, you should showcase those as well so that your guests can see what you have to offer.
If your photos feature more of the area around your rental rather than your rental itself, then people might not want to book your property.
5. Keep Your Description Updated
Aside from making sure that you have your photos in high-quality, don’t neglect your descriptions. This is something that should detail your house rules as well as the benefits they get from booking your room.
Also, make sure that your pictures are appropriately captioned as well. Having a single caption for each photo won’t help potential guests understand your rental. Be detailed but don’t make overly long captions too.
6. Effectively Promote Your Airbnb Listing
Making your Airbnb unique is one way of getting attention from people. However, promoting the rental yourself and investing in marketing is still an important part of making sure that your Airbnb gets several bookings in a month.
You should blast it up on social media, as well as get your previous customers who are happy with your service to promote it. Ask them to leave detailed reviews so that other guests can see how happy they were with your rental.
7. Assign an Appropriate Value
The price of your booking is also a factor in how many people are able to see your property. Of course, the more appropriately priced it is, the more the right types of guests will see your rental.
Don’t underestimate the value of your rental or else you might not earn enough money. However, don’t overestimate it and not get enough guests either.
